- Operating Hours: 6 days a week, from 6am – 4pm – providing the perfect balance of work and life with short and consistent hours
- Strong Gross Margins: Proven high profitability with strong gross margins on all offerings
- Consistent & Predictable Sales: Stable foot traffic and a loyal customer base ensure predictable sales, making this a reliable income source
- Clear Processes & Systems: Everything is documented and followed—menus are costed and ordered through integrated software, and staff training is handled with visual tools and open communication systems
- Turnkey & Delegate-Ready: Fully equipped and ready for a new owner to step in, with trained staff, documented systems, and an experienced leadership team
- Prime Location: Situated in a high-traffic, light-filled, and well-designed space in the heart of Ballarat—ideal for attracting locals, families, and visitors
- Loyal Customer Base & Strong Brand: Naomi’s is loved by regulars for its premium coffee, gourmet pastries, and welcoming, polished environment
- Brunch & Grab-and-Go Options: Serving a menu of delicious brunch items and quick, on-the-go options, making it the perfect destination for busy customers
- Long Secured Lease: The café benefits from a long-term lease, providing stability for the new owner
- Marketing & Creative Strength: The business has a strong brand and consistent marketing efforts, professionally executed to engage and grow the customer base
- Professional Brand & Presentation: Naomi has always prioritised professional presentation, ensuring the brand is polished, consistent, and aligned across all touchpoints. From social media and signage to uniforms, print materials, menus, packaging, and photography, everything reflects the café’s premium image
COMPETITIVE ADVANTAGES & BARRIERS TO ENTRY:
Naomi’s café holds several competitive advantages, making it a standout business in Ballarat’s hospitality scene:
- Prime Location with Convenient Parking: With plenty free parking spaces just steps away and a location just off the city centre, the café is easy to access, ensuring steady foot traffic from loyal customers
- Intentional Foot Traffic: Guests come specifically to visit the café, creating a buzzing atmosphere and a loyal following among regulars who appreciate the ease and consistency of their experience
- Supplier Exclusivity: Naomi has long-standing supplier terms and an exclusive A Coffee partnership, ensuring high-quality products and favourable pricing
- Scalable & Systemized Operations: The café operates with document-driven, systemised processes that make it easy to scale without relying on the personality of the owner
- Polished Aesthetic & Customer Flow: The business is known for its attention to detail in both visual branding and customer experience, creating a smooth, welcoming environment that encourages repeat visits
- Digital Visibility & Strong Word-of-Mouth: The café ranks well on search engines, maintains consistent Google reviews, and has mapped listings that help drive traffic. It’s also a Ballarat’s favourite with strong organic growth and word-of-mouth promotion
- Leadership & Team Loyalty: The business has a leadership structure that reduces reliance on ownership, with a loyal and well-trained team that ensures operations run smoothly even in the owner’s absence
- Community Positioning: Known as a “third space” for locals, Naomi’s café enjoys strong community positioning, making it an integral part of the local culture
FINANCIAL SUMMARY:
Naomi’s business has been built for financial stability and growth. It consistently performs with:
- Strong Gross Margins across coffee, drinks, and gourmet pastries
- Reliable Trade Volume, ensuring steady and predictable revenue
- Balanced Income across multiple revenue channels, including brunch sales, grab-and-go options, and beverages
- A solid financial track record that demonstrates its profitability and appeal as a sustainable, long-term business investment
GROWTH OPPORTUNITIES:
Naomi’s business is exceptionally well-positioned for growth. With established systems, space to expand, and a recognised brand, there are multiple avenues to increase revenue. Some high-potential opportunities include:
- Expanded Menu Options: Introduce new food offerings, including lunch items or catering services, to attract a wider audience and increase average sales per customer
- Extended Hours: Consider expanding to a 7-day operation or longer opening hours to capture more business and cater to different customer needs.
- Increased Online Presence & Delivery Services: Tap into the growing trend of online ordering and delivery platforms to capture more customers
- Franchising or Multi-Site Opportunities: With Naomi’s strong brand and consistent systems, there is potential to franchise or expand to multiple locations
- Collaborations & Events: Partner with local businesses or host community events to boost foot traffic and brand visibility
WHY THIS BUSINESS?
- Perfect for someone looking for a lifestyle business with predictable sales, strong margins, and long-term stability
- Minimal hands-on management required, thanks to clear systems and a reliable, trained team in place
- Opportunity to build on a solid foundation—expand product offerings, increase catering, or explore additional revenue streams.
TRANSITION & HANDOVER:
To support a smooth and successful transition, the current owner will provide structured assistance post-settlement, tailored to the buyer’s experience level and preference.
This is a turnkey business offering predictable income, strong profitability, and an established, loyal customer base. With Naomi’s proven business model and systems, this opportunity is ready for a new owner to step in and continue the success.
For more details or to schedule a confidential discussion, contact Nathan Lihari @
Boston Brokers on 0411 988 999.
THIS IS A BUSINESS THAT THRIVES ON DOING THE LITTLE THINGS WELL — AND DOING THEM EVERY DAY.
